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Louise Guay: What I Am Up To

February 18, 2010 1 comment

Louise Guay

Louise Guay, founder of My Virtual Model and now consultant on Virtual Identity and Women Economy

Elaine was kind enough to invite me in her blog to make an update about MVM, myself and what I am up to. Thank you Elaine.

MVM

MVM was closed last November. It has reopened in January and Gregory, my ex-colleague, is describing his new challenge in the next post. Gregory has been at my side from the beginning, knows the vision and product inside out, and I have total confidence he will bring in a fun and useful product to women, and men as well: Quick3D as a solution to transform a clothing picture into a tryable item.

Outside MVM

As the founder of MVM, I decided to work on what has been my vision since the inception of the company: the Virtual Identity and the Women Economy. From now on, I am doing it outside of MVM. My sixth sense tells me that MVM’s road and mine might meet again in the future.

A Retailer for FitsMe?

As a consultant, I am advising FitsMe, an Estonian company which created a robot working as a visual sizing tool. The robot can take scanner data or any user measurement input, and shapes itself accordingly. We are looking for a retailer to test the proof of concept in the US. FitsMe made a first test run with a European retailer and it was a great success. Less return, more sales, and more trust for users. If there’s a US retailer interested, please contact us!!

Responsive City, Augmented Reality and Neogeography

Extending the Virtual Identity from fashion to environment design and architecture.

I am also working as the expert on Virtual Identity in MIT’s “Responsive City” project. Boston, Sao Paolo, Helsinki, Tokyo, Sydney and Montreal are now part of it.

The project I am leading in Montreal is the “Urban Legend/BIXIWIKI”. It is a social innovation initiative. To renew cities by local community approach, local search economy and geolocalized proximity advertisement (an extension of Virtual Identity) is a true post-recession and economic recovery effort. It is a very tangible and concrete trend.

Of course, what really counts in a town is people, where they are gathering, places they like and experiences they share in these places. To allow citizens to express what they really like, to show the spots they go to with their friends on interactive wiki maps, is to give back cities to their citizens. Urban planners need this type of feedback in order to better plan new city features, People know how to use their imagination and power to create personal maps and like neogeographers, to design their own town.

Using Google’s or other collaborative maps and strolling in Montreal with their Bixi bikes (a new local self-served bike rental service with GPS-mounted chips) people are expressing their social and citizen attitude with an innovative and communicative sense. Digital natives will participate to the project through their virtual world games, interfacing the virtual and the real. We hope that they will be eager to test some augmented reality apps on their mobiles.

The “Urban Legend/BIXIWIKI” is just the beginning, a proof of concept. With Google’s collaborative maps, users will tag their favorite places, comment and share them. Local merchants will be encouraged to claim their registration on Google Yellow Pages, now an integral part of Google Maps. A major player in hair products will ask their hairdressers to claim their own registration page. Using a multiplatform approach, they will offer services to users through geolocalized proximity advertisement. Merchants can easily offer rebates and mobile online coupons. As a matter of facts, they will be subsidizing Bixi rental fees at the same time. A very interesting economic model!

We are planning to deliver a website, mobile applications and games. As there are many events in Montreal during the summer, festivals and other event organizers will join us to offer these services to tourists. Once it works, it will extend to car sharing services, pedestrians and anybody interested in co-designing their neighborhood.

Future of Fashion, Luxury and Virtuality

Luxury groups in Asia are also eager to use virtual identity to make their clients’ life better. I expand my vision of Virtual Identity and Women Economy in some projects in China. Virtual trips can be great attractions in stores or online. Using interactive wiki maps as platforms to distant cities and your body as interface is a cool way to travel (walking in cities is a contemporary art form, as someone said…)

Louise Guay, February 2010

Next Post: Gregory Saumier-Finch, General Manager, My Virtual Model

Technology Day at FIT Part V: MVM Louise Guay

Technology Day at FIT: Teaching and learning in Four Dimensions

This brings us to the closing remarks: Virtual Identity and Visual Search was to be presented by Louise Guay, PhD., Founder and President of My Virtual Model [MVM].  I was extremely disappointed that Ms Guay was unable to make it to the Technology Day conference but she did manage to send a video of he presentation. I am including it here .

Louise mentions and illustrates how the Virtual Model and Virtual Home applications augment the users power to extend themselves. She mentions some of the ever expanding brands that MVM works with. She speaks about how the BrandMe application provides the user with access to mix and match (and save) multiple brands as well as post the virtual model to e-mail, blogs or a variety of social sites including FaceBook.

She is very excited about the new MVM Visual Search application and explains when and where it will be released. The video illustrates the data base visual search application that will enable the user to try on literally any product.

Link to my FLICKR images from the conference.

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