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MVM: My Virtual Model Update

My Virtual Model.com

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Direct update from Gregory Saumier-Finch, General Manager of My Virtual Model

We have updated our 3 products: Weightloss Avatar, Virtual Dressing Room, and Tog Outfitting Solution. A public API will be launched this summer that will enable developers to build their own weight loss applications for web and mobile. We are getting a lot of interest for the Tog Outfitting solution that uses professional photography and supports different mannequin poses. The Virtual Dressing Room can now use garments digitized at a lower cost per garment. gregory@mvm.com

Gregory Saumier-Finch, General Manager, My Virtual Model

February 20, 2010 1 comment

Gregory Saumier-Finch

As Louise Guay mentioned in the previous post, My Virtual Model closed in November 2009.  In January 2010 plans to rebuild a new company began:  a new company that would benefit from the many years of technology development as well as the vision from the previous company, but with a more current and open approach.

Our new focus is to open up our technology platform to make it available for everyone to create and design with.  Last September, we made a breakthrough enabling virtually any garment on the web to be tried on a Virtual Model with only a few minutes work.  We plan to take this technology – called Quick3D – and bring it to market so people around the world can visualize outfits and mix & match.   I believe in placing the technology in the hands of people to let them innovate remarkable user experiences.  You are welcome to follow our progress at corpo.mvm.com.

Hopefully we will continue to work with Louise in the future and create mash-ups with her Responsive City, Augmented Reality and Neogeography projects.  I can’t wait to see how people use My Virtual Model with e-commerce sites, mobile closets, personal shoppers, fashion consulting, games and more.

The Weight Loss Simulator will continue to be supported, due to popular demand.  The new Virtual Model platform will not only allow people to see their start and goal weights as before, but  will enable sites to build their own weight loss experience.

We hope to be doing more projects in collaboration with Elaine Polvinen in the future.  In the meantime, your feedback and ideas are very welcome.

Gregory Saumier-Finch, February 2010

Part I of this post: Louise Guay            : What I Am Up To

July 2012:  MVM: My Virtual Model Update Post

Louise Guay: What I Am Up To

February 18, 2010 1 comment

Louise Guay

Louise Guay, founder of My Virtual Model and now consultant on Virtual Identity and Women Economy

Elaine was kind enough to invite me in her blog to make an update about MVM, myself and what I am up to. Thank you Elaine.

MVM

MVM was closed last November. It has reopened in January and Gregory, my ex-colleague, is describing his new challenge in the next post. Gregory has been at my side from the beginning, knows the vision and product inside out, and I have total confidence he will bring in a fun and useful product to women, and men as well: Quick3D as a solution to transform a clothing picture into a tryable item.

Outside MVM

As the founder of MVM, I decided to work on what has been my vision since the inception of the company: the Virtual Identity and the Women Economy. From now on, I am doing it outside of MVM. My sixth sense tells me that MVM’s road and mine might meet again in the future.

A Retailer for FitsMe?

As a consultant, I am advising FitsMe, an Estonian company which created a robot working as a visual sizing tool. The robot can take scanner data or any user measurement input, and shapes itself accordingly. We are looking for a retailer to test the proof of concept in the US. FitsMe made a first test run with a European retailer and it was a great success. Less return, more sales, and more trust for users. If there’s a US retailer interested, please contact us!!

Responsive City, Augmented Reality and Neogeography

Extending the Virtual Identity from fashion to environment design and architecture.

I am also working as the expert on Virtual Identity in MIT’s “Responsive City” project. Boston, Sao Paolo, Helsinki, Tokyo, Sydney and Montreal are now part of it.

The project I am leading in Montreal is the “Urban Legend/BIXIWIKI”. It is a social innovation initiative. To renew cities by local community approach, local search economy and geolocalized proximity advertisement (an extension of Virtual Identity) is a true post-recession and economic recovery effort. It is a very tangible and concrete trend.

Of course, what really counts in a town is people, where they are gathering, places they like and experiences they share in these places. To allow citizens to express what they really like, to show the spots they go to with their friends on interactive wiki maps, is to give back cities to their citizens. Urban planners need this type of feedback in order to better plan new city features, People know how to use their imagination and power to create personal maps and like neogeographers, to design their own town.

Using Google’s or other collaborative maps and strolling in Montreal with their Bixi bikes (a new local self-served bike rental service with GPS-mounted chips) people are expressing their social and citizen attitude with an innovative and communicative sense. Digital natives will participate to the project through their virtual world games, interfacing the virtual and the real. We hope that they will be eager to test some augmented reality apps on their mobiles.

The “Urban Legend/BIXIWIKI” is just the beginning, a proof of concept. With Google’s collaborative maps, users will tag their favorite places, comment and share them. Local merchants will be encouraged to claim their registration on Google Yellow Pages, now an integral part of Google Maps. A major player in hair products will ask their hairdressers to claim their own registration page. Using a multiplatform approach, they will offer services to users through geolocalized proximity advertisement. Merchants can easily offer rebates and mobile online coupons. As a matter of facts, they will be subsidizing Bixi rental fees at the same time. A very interesting economic model!

We are planning to deliver a website, mobile applications and games. As there are many events in Montreal during the summer, festivals and other event organizers will join us to offer these services to tourists. Once it works, it will extend to car sharing services, pedestrians and anybody interested in co-designing their neighborhood.

Future of Fashion, Luxury and Virtuality

Luxury groups in Asia are also eager to use virtual identity to make their clients’ life better. I expand my vision of Virtual Identity and Women Economy in some projects in China. Virtual trips can be great attractions in stores or online. Using interactive wiki maps as platforms to distant cities and your body as interface is a cool way to travel (walking in cities is a contemporary art form, as someone said…)

Louise Guay, February 2010

Next Post: Gregory Saumier-Finch, General Manager, My Virtual Model

Avatars for Weight Loss and Exercise?

Avatars for Weight Management and Exercise Update – July 23, 2012

In a past post [ Part 3: Avatars for Retail Marketing? It’s Not Only Coming – it’s Here!]  I have mentioned that My Virtual Model [MVM] has developed a Weight Loss Simulator that is very popular with users. Current The MVM Weight Loss Simulator can be accessed here MVM Weight Loss link.

MVM: My Virtual Model Update – July 9th, 2012

Jessica’s Weight Loss Page is a true testament to the positive influence that the use of avatars for weight loss have. Jessica lost 140 pounds and promotes the free Weight Loss Simulator that was available in Prevention Magazine. Make sure you visit Jessica’s Weight Loss Page to check out her Virtual Weight Loss Model.  This user lost 80 pounds and used the MVM Weight Loss Avatar to help inspire her to continue!
According to Gregory Saumier-Finch from My Virtual Model, “The most popular use for products are for those that are hard to try-on instore, most notably swimwear and jeans.”

 Avatars are positively used to inspire weight loss but exercise? Is it possible? Well check out today’s NY Times ” Fitness for Every Body – O.K., Avatar, Work With Me,” article by By Seth Schiesel [05/15/ 2008]. The article has multiple reviews about Wii Fit Nintendo’s latest product targeting the home fitness market. According to Schiesel,

“Nintendo’s latest brainchild, Wii Fit, could send similar ripples through the home-fitness market. Scheduled to be released in North America next week, Wii Fit is not meant to replace a gym. But in a world of $3,000 elliptical machines and $150-an-hour personal trainers, it has at least a chance of becoming a global, affordable, mass-market interactive home-fitness system. (On its overseas debut last month, it became one of the fastest-selling games ever in Britain.)”

When I saw the release of the original Wii I wondered how long it would take Nintendo to figure out that this would present an exercise/physical movement option that is fun and enjoyable to many. The author provided the Wii Fit to an assorted group of product reviewers [ Multitasker, Sweat Hound, Fitness Professional and Yoga Master] and provides their detailed feedback and conclusions about using the product.

In a nutshell the Multitasker really liked it and thought it was like an interactive exercise game. The Sweat Hound who s a regular at the gym was quite impressed with it for those that cannot or do not want to go to the gym regularly. The fitness Professional – really liked it and concluded it would e a good tool for those that cannot make it to the gym.The fitness professional agreed with my instant deduction that this would be an excellent tool for seniors. Here is a link to an article [05/15/2008] by Mike Snider from USA Today titled , Wii finds home in retirement communites, medical centers.” that focuses on the senior market. The Yoga Master was not exceptionally impressed because yoga is a mind/body activity and the Wii Fit focuses on body. The Couch Potato’s concluded it was like a game with a big variety of activities, it encourages you to do more but nothing replaces good old fashioned motivation. The bottom line was that the overall reviews were very positive about this new Wii Fit that incorporates avatars into home exercise. Here is a link to the video on NY Times.

“The system costs $90, plus $250 for the basic Wii console. It uses a television and a sensitive “balance board” placed on the floor to present a few dozen activities, from push-ups to yoga, to more entertaining challenges like balance games and aerobic contests. Nintendo is not aiming Wii Fit at people with a serious exercise regimen. Rather, it is meant to appeal to the person busy with work and family who just wants to have fun getting a little toned at home.”

Anything that inspires us to move more is WELCOME!

Who is the creator of this innovative product? Shigeru Miyamoto, the father of iconic Nintendo mascot Mario. You can read about him in USA Today in an article titled,” Designer Miyamoto makes video games pulse with life, by Mike Snider [05/15/2008].

Link to another article in Time by Anita Hamilton titled, “Weighing Wii Fit: Serious Fun,” 05/14/2008.

Here is a video of the Wii Fit on Good Morning America.

This review video is pretty good the user works with the Wii Fit.

© 2008 All Rights Reserved.

Technology Day at FIT Part V: MVM Louise Guay

Technology Day at FIT: Teaching and learning in Four Dimensions

This brings us to the closing remarks: Virtual Identity and Visual Search was to be presented by Louise Guay, PhD., Founder and President of My Virtual Model [MVM].  I was extremely disappointed that Ms Guay was unable to make it to the Technology Day conference but she did manage to send a video of he presentation. I am including it here .

Louise mentions and illustrates how the Virtual Model and Virtual Home applications augment the users power to extend themselves. She mentions some of the ever expanding brands that MVM works with. She speaks about how the BrandMe application provides the user with access to mix and match (and save) multiple brands as well as post the virtual model to e-mail, blogs or a variety of social sites including FaceBook.

She is very excited about the new MVM Visual Search application and explains when and where it will be released. The video illustrates the data base visual search application that will enable the user to try on literally any product.

Link to my FLICKR images from the conference.

© 2008 All Rights Reserved.

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