Posts Tagged ‘Target’

Alvanon: Innovative, Integrated Fit Solutions for the Apparel Industry

Alavnon uses and links cutting-edge technology to create an innovative transformational process that results in a full service fit and sizing company that offers brands the elusive goal of determining a custom sizing standard for their brand and developing custom forms [that reflect their clientele] and pattern blocks to ensure quality and consistent fit for their product.

Products and Services


Listed below are current products and services provided by Alvanon:

AlvaInsight develops fit specifications and grade rules to provide the best fit for the “sweet spot” of your target customer base. Integrated methodology combines technical design expertise, analytical skill, our global body measurement and shape database to redefine particular product specifications and apply anatomically aligned grade rules.

AlvaScan is the first step to improving fit by capturing the exact body specifications of your target market. This customized scanning service utilizes portable and easy-to-use, cutting edge technology to gather relevant data. AlvaScan utilizes safe millimeter wave scanners, to accurately measure a fully clothed body in seconds. These 3D full body scanners (produced by Intellifit Corp, with as the link underlying Intellifit Corp) have been employed worldwide and have gathered data for more than 200,000 subjects. This is the most cost-effective method for gathering large amounts of scan data accurately. We have also partnered with various National Size Surveys and have included this data in our measurement databases, giving more breadth and depth to our analysis.

AlvaForm fit mannequins represent the core body standard within a company’s supply chain. The AlvaForm Standard facilitates communication and creates alignment between all parties. The result is improved speed to market and an optimized fit approval process.

AlvaBlock  Customized for you target customer – basic blocks for correct and consistent fit.

AlvaTraining Alvanon has partnered with several training authorities around the world to educate your supply chain on how to effectively implement and measure results for AlvaForm, AlvaBlock and AlvaPhoto systems. They also provide training to your designers, merchandisers, pattern makers, retail store staff on the new fit and how it relates to your customers.

Product Catalog links

Academic Partnership Page

Alvanon’s Latest Creation Your Personal Fit Model

News Articles on Alvanon.

More on Alvanon products and services here on previous blog posting.

Target Australia National Sizing Survey

Target Australia is partnering with Alvanon to body scan about 25,000 people from 4/30/12 to 5/30/12 to get their body measurements down to the exact millimetre. It will be recorded, processed and Target will come up with sizing that best suits the Target Australia population,”

Target managing director Dene Rogers predicts the technology will revolutionise the way we buy and fit clothes. Here is a link to the official Target Australia National Size Survey page describing the body scanning sizing project is here. Scroll down to see two official Target videos demonstrating and explaining the project.

Here is a detailed article on the Target Australia National Size Survey Project titled: Sizing up Australia – is Target’s 3D body scanner the shape of things to come?   by Kate Kennedy, Lecturer, School of Fashion and Textiles at RMIT University.

This article mentions the long desired hope for development of a public domain database to inform both the industry and consumers on Australia’s size and shape. Many people within the Australia textile, clothing and footwear (TCF) industry will no doubt be viewing Target’s body-scanning project with a certain amount of envy.

I believe many people in the US (AAFA) American Apparel & Footwear Association [as well as Target US] will also be viewing Target Australia’s body-scanning project with a certain amount of envy. Development of an expanded SIZEUSA public domain database would be excellent for generic industry, consumers and educational researchers. Perhaps this is something that AAFA as an organization would consider supporting. [SizeUSA was a two-year National Sizing Survey was sponsored by clothing and textile companies, the Army, Navy and several universities. Lead researcher for the study was Dr. Cynthia Istook, a North Carolina State University textiles professor who teamed up with AlvaProducts using TC2 scanners –source] Matching brand specific items to customers is a win for customers who end up with reliable and good fit and retailers who increase sales [especially online] and reduce returns.

Link to article about the SizeUSA research: Changing the Way Apparel Companies Think about Body Shape.

Anyone that would like to submit a guest blog posting on the subject of expanding on the SizeUSA public database research project, please contact me at

Virtual Fashion @ Target

December 22, 2007 Leave a comment

I have been waiting for a video of the target virtual holograph fashion show that was held in Vanderbilt Hall at the Grand Central Terminal in New York City several weeks ago, November 6 & 7th, 2007. Here is the link to the Target news release about the “world’s first model-less fashion show.” I don’t think I would have chosen to promote the show quite that way.

According to Renata Espinosa from the Fashion Wire Daily in the post titled, ” No Models, No Problem: Virtual Fashion Show Turns Grand Central Into Runway,” dated 11/07/07

“While the holographic projection was too fast-paced and far away to distinguish any of the individual looks from one designer to the next for commuters just casually passing through the terminal’s Vanderbilt Hall, where the virtual show was staged, it was nonetheless an eye-catching spectacle. “

I enjoyed the video. I thought the presntation was really creative and exciting but I agreed with comments that pointed out the speed of the show. The design of the display left me somewhat disappointed that the virtual fashions were not able to “pop out” of that flat screen. Watch it for yourself and see how you feel about it.

Here is a link to the NY Times review by Eric Wilson. I was able to locate tons of pre-show announcements but not too many post show reviews. I think people were excited about the holograph technology but seemed to be dissapointed that the show ran too fast to get a really good look at the fashions. I must say that is usually my main complaint with “live” models wizzing by so fast that I cannot focus on the fashion items. The other issue I noticed in comments was about the design of the exhibit – that big circular stage-like “Target” object below and in front of the screen just made the viewer wish that those virtual holograph fashions could walk right out of the flat screen towards the viewers to make it really appear three deminsional, something along the runway holograph concept in the Diesel videos below. In that show, the abstract holographs were projected along the runway to enhance the live models. The feedback for that show was positive except that some felt the holographic effects overshadowed the the primary focus of the show – the fashions. Kuddos to both Target and Diesel for breaking out of the box and “pushing the boundries,” with these virtual shows.

Target virtual holograph fashion show video above and Diesel videos below.

 Here is a link to a post about Diesel’s Spring 2008 fashion show in Trendhunter Magazine Holographic Fashion Show – Diesel’s Fashion Show Adds New Dimension (VIDEO)

%d bloggers like this: