Colleges, Employers Rethink Internship Policies

April 22, 2014 Leave a comment

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Court Cases, Legislation Spur Some Companies to Drops Programs; Others Introduce Pay

April 22, 2014 6:21 p.m. ET

After a string of high-profile lawsuits, schools have tightened policies for posting summer interns. Conde Nast and other firms have eliminated their internship programs entirely, making for even tougher competition for the positions that remain. Rachel Feintzeig reports on the News Hub.

The rules have changed for summer interns.

Since last year’s class vacated the lowest rungs of the corporate totem pole, a string of high-profile lawsuits by unpaid interns has worked its way through the courts, and legislatures have passed new protections, forcing both schools and employers to rethink their policies.

Some companies are moving toward paid programs. Others, like magazine publisher Condé Nast, are getting rid of internship programs altogether. The pressures could result in better pay and educational experiences for interns who win the coveted openings—but fiercer competition for the spots that remain.

In recent years, internships have become a near-necessity for college students trying to stand out in a brutal job market. And while some positions can provide valuable work experience and a glimpse into corporate life, critics maintain that the stints often amount to little more than unpaid labor.

A survey last year from the National Association of Colleges and Employers suggests unpaid internships don’t help students land full-time jobs. Alums of unpaid internships had full-time job offers at nearly the same rate as those who had no internships at all—about 37%, compared with 62% for those with paid internships.

School officials say they are increasingly looking to protect students from subpar internships. In February, Columbia University stopped giving students special credit on their transcripts for internships. New York University now requires employers to click a button certifying their internship measures up to Department of Labor guidelines before posting it on the school’s careers website.

And Hamilton College, in Clinton, N.Y., won’t post openings for unpaid positions from companies that they know also offer paid internships.

“It’s clear, in the last year, that colleges and universities have begun to individually and collectively come up with a voice on this,” says Mary McLean Evans, assistant vice president and executive director at Hamilton’s career center.

NYU was galvanized, in part, by a petition started last year by third-year student Christina Isnardi. The 20-year old felt “exploited” after spending the summer of 2012 as an unpaid intern on a film produced by Lions Gate Entertainment Corp. LGF +0.99% She said she sometimes worked 16- or 17-hour days, taking breakfast orders for the cast and crew or watching equipment far from the film set.

A spokesman for Lions Gate declined to comment.

“There are hundreds of students who are sick of this,” Ms. Isnardi said. “We just feel as though our dreams are holding us hostage to this unfair, unethical labor practice.” Her petition gathered more than 1,000 signatures.

State and local governments also have taken up the cause, pushing in recent months for fresh intern protections.

New York Mayor Bill de Blasio signed legislation last week extending the city’s employment discrimination laws to interns, including those who are unpaid. A similar bill won unanimous support in the California State Assembly’s judiciary committee Tuesday. And Oregon last year passed a law extending discrimination benefits to all interns, while Washington, D.C., did so in 2009.

The developments are having mixed effects on employers.

Viacom Inc., VIAB -0.34% facing a lawsuit brought by former MTV interns, made its hundreds of internship positions paid starting last summer, said spokesman Jeremy Zweig. Before, practices had varied, he said.

LeanIn.Org, the nonprofit group founded by Facebook Inc. FB +2.92% Chief Operating Officer Sheryl Sandberg to further women’s career ambitions, came under fire in August after advertising for an unpaid intern; the incident prompted the organization to start a paid program, according to a spokeswoman.

A suit against Condé Nast, which involves former interns at W Magazine and the New Yorker, is currently in settlement talks, according to the plaintiffs’ lawyer. Condé Nast declined to comment on the suit or whether it had any plans to revive its internship program.

Jay Zweig, a Phoenix-based managing partner at Bryan Cave LLP, said he is aware of “dozens” of companies that have walked away from unpaid-internship programs, dropping students entirely rather than creating paid positions. (Arizona’s minimum wage is $7.90 an hour.)

Though there are fewer positions, Mr. Zweig says he thinks the internships that do exist are more substantive. “They’re not just being hired on as unpaid labor doing menial tasks,” he said.

At for-profit companies, 38.2% of interns didn’t get hourly wages, according to a 2012 survey of more than 11,000 students by research group Intern Bridge.

The Fair Labor Standards Act says that unpaid internships shouldn’t be for the direct advantage of the employer, should benefit the intern and be educational, and must not displace regular employees.

One spark for the firestorm over internships was a June ruling by a federal judge that 21st Century Fox Inc.’s Fox Searchlight Pictures violated minimum wage and overtime laws for not paying interns who worked on the film “Black Swan” doing the same tasks as paid employees. Until last year, 21st Century Fox shared a parent company with The Wall Street Journal.

In November, Fox was granted the opportunity to appeal the suit’s class certification and summary judgment, which went in the interns’ favor, to the Second Circuit Court of Appeals, where it is now pending.

A Fox representative declined to comment on the suit, citing the continuing litigation.

That lawsuit has opened the floodgates. Lloyd Ambinder, partner at New York-based Virginia & Ambinder LLP, which is representing unpaid interns in suits against Warner Music Group Corp., Viacom, Madison Square Garden Co. MSG +0.89% and other employers, says he has spoken to or met with at least 40 to 50 interns in the past month.

His office will have some help handling the caseload: Ms. Isnardi, the NYU student, landed a summer job there. It is a paid position.

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BodyHub Adds a Library of 3D Digital Fit Models for Apparel Designers

April 22, 2014 Leave a comment

 PRWeb News Center

April 21, 2014

Body Labs, Inc., provider of the most advanced technology for creating 3D digital avatars, today released new upgrades for its web application, BodyHub. BodyHub makes it possible to easily and automatically create highly accurate and realistic avatars from either a few measurements or a full-body scan. This capability enables any user to quickly create a 3D body model for use in computer-aided design (CAD) apparel or product software, gaming, 3D printing, animation, online apparel sales, or fitness tracking.

The new features on BodyHub provide enhanced viewing of the 3D avatar and a selection of body models that conform to standard U.S. Men’s and Women’s clothing sizes. As a result, it is now even easier for apparel designers to instantly test and visualize the fit of their designs on models in, for example, a size 2, 4, or 10. BodyHub also gives users a range of additional functionality, including reposing, resizing, or animating the avatar.

BodyHub New Features

  • Digital Fit Models: Users can view and quickly download a 3D body model in any of the standard U.S. Men’s or Women’s clothing sizes. These preset models can also be instantly resized to the user’s specifications.
  • Custom Body Creator: Users can create a 3D custom body from measurement sliders, viewing the body model changes in real time as measurements are altered.
  • New 3D Avatar Display: This feature enables a quick, responsive 3D view of a body model.

 

For more information, or to create an avatar, please visit http://www.bodyhub.com.

About Body Labs
Founded in 2013 and headquartered in Manhattan, Body Labs has the world’s most advanced technology for analyzing human body size, shape, and motion. With this technology, we can create highly accurate 3D body models that can be posed, animated, and manipulated with complete fidelity to how real humans move and deform.

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Inside Nike’s Struggle to Balance Cost and Worker Safety in Bangladesh

April 22, 2014 Leave a comment

 

 Wall Street Journal

Shelly Banjo

April 21, 2014 10:38 p.m. ET

(Blogmaster’s note…Today marks one year since the Rana Plaza collapsed, killing 1,100 people in a suburb of Dhaka, Bangladesh in the worst industrial disaster in Bangladesh’s history).

Shelly Banjo has an inside look at Nike’s long struggle to cut costs while avoiding workplace disasters in developing countries.

DHAKA, Bangladesh— Hannah Jones, Nike Inc. NKE +0.53% ‘s head of sustainable business, had been lecturing colleagues for years about the dangers of manufacturing in Bangladesh. Yes, the country featured some of the cheapest factories in the world, she argued, but the athletic-gear maker could ill afford another public pasting over its labor practices.

Workers assemble shoes in Vietnam in 2005. Nike has labored for years to institute safe labor conditions at its foreign factories. Associated Press

Her counterparts in the production division, charged with squeezing costs, countered that they should all visit the place together and then decide. So one day last year, five of them slogged up a dirty staircase to the top floors of an eight-story building here that housed one of Nike’s suppliers, Lyric Industries.

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Rolls of fabric were strewn across the production floor and some windows were bolted shut, Ms. Jones recalls, clear-cut hazards in the event of a fire. The building was filled with other businesses, and there was no telling how safe those were. After spending the morning speaking with Lyric managers, workers and people in the neighborhood, they flew home and decided to cut ties with the company.

The decision came not long before another garment-manufacturing hub known as Rana Plaza collapsed, killing 1,100 people in a suburb of Dhaka, in the worst industrial disaster in Bangladesh’s history. The tragedy, which happened a year ago this month, has forced Western apparel sellers to re-examine their world-wide search for cheap labor, which has turned Bangladesh into an exporter of $20 billion of clothing a year.

“Our competitors were moving fast into Bangladesh and the pressure was getting bigger and bigger,” says Nike Chief Operating Officer Eric Sprunk. “We needed a strong point of view to say, ‘Are we going to increase our source base there or not?’ “

Nike’s internal conflict over Bangladesh shows that its effort to clean up its act in the developing world, which began about 20 years ago, remains a work in progress. As the U.S. apparel industry sends more production to low-cost nations, Nike’s experience offers a lesson in the difficulty of managing the twin priorities of controlling costs and maintaining acceptable working conditions.

One faction inside Nike, led by Mr. Sprunk and other manufacturing executives, had argued the company could put the necessary safety controls in place to produce in Bangladesh and better match rivals’ cost and margin advantages. But a team led by Ms. Jones, chief sustainability officer, had insisted the company couldn’t guarantee working conditions there would be safe.

The decision to cut ties to Lyric Industries, with which Nike had worked for more than a decade, and to another factory reduced Nike’s footprint in Bangladesh to four facilities. In effect, it conceded that problems outsourcing production to the country couldn’t be easily fixed.

Over the years, Nike’s use of overseas manufacturers has periodically sullied its image, and its campaign to eliminate such problems hasn’t been easy. It has plowed money into helping factories and sacrificed sales at key moments when standards were breached. It has largely eliminated problems such as factory-worker deaths and the use of certain hazardous chemicals.

But problems persist. The Worker Rights Consortium, a nonprofit group partially funded by universities that monitors factories producing college-athletic gear, has published reports on 16 of Nike’s suppliers since 2006 alleging violations of overtime and worker abuse. Last August, the group sent an email to Nike asking why it didn’t take action after it was told one of its suppliers in Bangalore, India, didn’t raise wages for its 10,000 workers after a government-mandated increase.

A Nike spokeswoman confirmed the factory failed to comply with wage rules and said workers later were compensated.

“Bangladesh represents a fork in the road for the industry,” said Ms. Jones, who is in charge of schooling her co-workers and the company’s contractors in factory safety, in an interview at Nike’s Beaverton, Ore., headquarters. One direction leads toward the lowest costs, she said, the other toward safer factories.

In the wake of last year’s building collapse, Walt Disney Co. pulled its manufacturing out of Bangladesh. But retailers including Wal-Mart Stores Inc., Hennes & Mauritz AB and 170 others chose to stay, signing five-year agreements pledging to draw up safety standards and help fund improvements. Engineers hired by the groups have conducted fire- and building-safety audits on about 700 factories and have pledged to inspect an additional 1,500 by this summer. Nike hasn’t participated in those efforts, drawing criticism for not signing a binding safety agreement. Ms. Jones saysBangladesh isn’t the company’s fight. Nike, which posted $25.3 billion in sales in the year ended May 31 and contracts with 744 factories world-wide, says it can better use its resources in countries where it has a bigger footprint.

A Pakistani boy stitches Nike soccer balls in 1996. Life magazine’s use of one such photo brought complaints.Marie Dorigny/REA/Redux

Nike was founded in 1964, in part on the premise that it could produce quality footwear at lower costs by using cheap labor at overseas factories—an idea founder Phil Knight came up with while attending Stanford Business School. At the time, only 4% of U.S. footwear was imported. Today, the figure is 98%.

Nike grew rapidly by producing footwear at lower costs and using high-profile endorsement deals to boost sales.

By the 1990s, conditions at the foreign factories making Nike gear had become an issue, making the company a target of protests about the perils of globalization. Mr. Knight and other top executives initially took the position that because it didn’t own the factories, it wasn’t responsible for safety problems or labor conditions, according to current and former executives.

The Nike spokeswoman declined to make Mr. Knight available for an interview, but Chief Executive Mark Parkerconceded that Nike’s initial reaction to criticism of its contract factories was flawed.

“Ignorance is not bliss,” says Mr. Parker. “You have to understand the systemic issues and work with factory partners to solve them.”

The company eventually revised its factory code of conduct and hired auditing firms to conduct safety inspections. At the time, Nike mainly left it to the factories to make their own upgrades while it shifted orders among hundreds of facilities and pitted owners against one another in search of rock-bottom prices.

The issue came to a head in 1996, when Life magazine published a story titled “Six Cents an Hour,” with a photo of a boy sewing Nike soccer balls. Mr. Knight groused privately that the scene was staged because soccer balls are stitched and shipped deflated and the balls on the cover were inflated, former Nike executives say.

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Some at the company worried its brand would be permanently damaged. Soon after the story came out, appearances by Nike executives at high schools and colleges drew protests. Those incidents prompted a meeting where a half dozen executives pleaded with Mr. Knight to publicly acknowledge a labor problem.

At one point, a manufacturing executive wrote a multimillion-dollar figure on a piece of paper and told Mr. Knight that was how much Nike stood to lose through brand erosion, according to people at the meeting. The Nike spokeswoman says Mr. Knight disputes that such a meeting took place.

Two years later, the CEO vowed in a speech in Washington to root out child labor.

“The Nike product has become synonymous with slave wages, forced overtime and arbitrary abuse,” he said.

Nike released the names and locations of its factories—the first major retailer to do so—to be more transparent about its supply chain. It improved air quality for workers by using water-based glue instead of petroleum-based adhesives to attach the soles of its shoes. It stationed dozens of people in countries where it manufactured products and worked more closely with its factories to find cost savings and improve worker treatment.

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In 2005, a wildcat strike by 13,000 workers at Chang Shin Vietnam Co., a Nike footwear factory in Vietnam, caused Nike to lose four days of production and the factory to pay added costs to ship items to the U.S. by air. The Vietnamese workers were seeking higher pay.

“It was a tense situation,” says Mr. Sprunk, Nike’s COO. The strike ended when the factory agreed to a wage increase, hired new management and allowed a full-time trade-union representative.

By 2005, Nike had begun to garner praise from the same activists that earlier had railed against it.

But weeks before Nike’s soccer balls were set to arrive in stores for the 2006 World Cup, inspectors at rival Adidas AG presented Nike with photos showing Pakistani children stitching Nike soccer balls, according to a former Nike executive—the same problem that had shamed the company a decade earlier. The Nike spokeswoman said a nongovernmental organization originally flagged the issue.

Nike had worked for years with its main soccer-ball factory, Saga Sports, to root out production at private homes, a practice linked to child labor. But the owner of the factory had died, leaving the operation to other family members. Overwhelmed with orders for the World Cup, the new owners sent the soccer balls to be made at local homes, Nike says. Saga couldn’t be reached for comment.

Nike production executives presented the bad news to the board of directors: Soccer balls with a retail value of $100 million would have to be pulled, and it would take 18 months to resume normal production, people who attended the meeting say. Some executives balked, but ultimately management agreed to pull production, these people say.

“It sent a strong signal to our source base and Nike that we were going to put our money where our mouth was,” says Mr. Sprunk, Nike’s COO.

After Nike officials last year visited a Bangladesh factory run by Lyric Industries, they decided to cut ties to that company. Shelly Banjo/The Wall Street Journal

Following the 2008 recession, rising prices for cotton, oil and labor put pressure on Nike’s profit. Mr. Sprunk sent seasonal targets for gross margins to each business unit.

At one point, Mr. Sprunk recalls, employees took apart a competitor’s fleece jacket to learn how it undercut Nike by $10. After ruling out materials, design and other costs, the team found the answer on the label: Made in Bangladesh.

While the manufacturing team was looking to Bangladesh as an answer to margin pressure, Ms. Jones’s safety team was moving in the opposite direction. Her group had hired an outside consultant to create a “country risk index” to score the potential downside of doing business in certain locations. Bangladesh ranked near the bottom, she says.

Nike, which first used a factory in Bangladesh in 1991, had kept its footprint there small, never working with more than 10 factories.

The rest of the industry moved more aggressively into Bangladesh. The 2005 expiration of the Multi-Fiber Agreement had ended an international trade-quota system and prompted retailers to flock to the country.

By 2012, the value of clothing exports from Bangladesh had climbed to $19 billion, double their level six years earlier, and the number of garment factories soared past 5,400, according to the Bangladesh Garment Manufacturers and Exporters Association.

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Nike’s manufacturing employees advocated going deeper into Bangladesh, arguing they could scout responsible factory owners to manage production safely.

“We faced a decision,” Ms. Jones says. “There was a lot of pressure to say, ‘Let’s go into Bangladesh like everyone else and get great margins and low costs.’ So we went through this discussion and looked at the risk index and said, ‘We’re not going to do that.’ “

Mr. Sprunk recalls what happened differently. “We didn’t say that,” he says. “Hannah said that, and I said, ‘Can we talk about this decision?’ “

The two executives, who both report to the CEO, decided that members of both the corporate responsibility and production teams would have to fly to Bangladesh together to see factories and make a joint decision.

In January 2013, two months after a deadly fire at a Dhaka garment company killed 112 workers, Ms. Jones set off on a four-day trip to the country with Nick Athanasakos, vice president of global sourcing and manufacturing, and Sharla Settlemier, vice president of sustainable manufacturing and sourcing, meeting two other Nike employees stationed in Asia.

“They had to go together,” says Mr. Sprunk, “because if Hannah came back and said we couldn’t do it there, the manufacturing guys would be unconvinced, and if only Nick went, there would still be doubts.”

They visited the Lyric Industries factory near the end. Like many in the country, the plant was in a multistory, multiuse building that would be hard to make safe. The executives ticked off a checklist of code-of-conduct violations, including excess fabric that could catch fire and barred windows.

“It was fairly evident when they got home what was going to happen next,” says Mr. Sprunk. They met with the chief executive and others to explain their decision.

Nike ended its relationship with Lyric after its pending production orders were filled last July. It decided it would stick with four other factories in modern buildings in Bangladesh’s export-processing zones.

The decision came against a backdrop of shrinking profitability—Nike’s gross margins fell to 43.6% last fiscal year, from 46.4% three years earlier, and remained below those of competitors such as Adidas.

“Did we pass up on margin because of that?” Ms. Jones says. “Absolutely.”

Lyric Industries Managing Director Imrul Anwar Liton says his factory did everything requested by Nike on compliance. He says Lyric isn’t concerned by Nike’s departure and quickly found another buyer.

Days after workers at Lyric Industries sewed their last Nike track suits, managers ripped posters of the company’s codes of conduct off the walls. To produce goods for its new buyer, a small Japanese retailer with profit margins half of Nike’s, the factory had to double its overtime hours, a Lyric Industries manager says.

“They want their clothes on time no matter what,” general manager Sakr Rahman said in an interview at the factory. “We had to tell the workers that the new buyer has a new mind-set, and that means different rules.”

—Patrick Barta and Ben Otto contributed to this article.

 

 

 

 

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The Dos and Don’ts of Web Chat

April 22, 2014 Leave a comment

The Dos and Don’ts of Web Chat

The Dos and Don’ts of Web Chat

Web chat is quickly becoming the preferred communication channel for today’s online consumer. When implemented correctly, web chat also has one of the highest satisfaction ratings among all online channels.

Download our eBook, The Dos and Don’ts of Web Chat with Johan Jacobs, to ensure your initiative meets or exceeds your goals.

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5 Tips for “White Space” Emails That Educate, Entertain and Engage

April 22, 2014 Leave a comment

5 Tips for “White Space” Emails That Educate, Entertain and Engage

Most marketers understand that to break through the clutter, you must send emails that stand out. Yet while this may
seem obvious, many marketing messages say little more than “buy-buy-buy.” For a high-volume retailer, that’s 150 to
200 hard-sell emails each year. Is it any wonder that many subscribers eventually tune out?
The answer isn’t necessarily to cut back on frequency. Instead, look for ways to make your messages more irresistible
and drive engagement so that sub

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.Walmart and Abercrombie speed international expansion

April 22, 2014 Leave a comment

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Walmart (NYSE:WMT) and Abercrombie & Fitch (NYSE:ANF) are both exploring growth opportunities overseas, in Central America and China, respectively.

Walmart says it could open up to 35 new stores in Central America under its Walmex nameplate. The company is reportedly investing $1.1 billion to increase its Central American retail space by nearly 7 percent.

Walmart currently operates 670 Walmex stores in Central America, and Walmex accounts for around 8 percent of Walmart’s annual profit.

The chain made headlines when allegations arose that it paid bribes in Mexico to speed permits for new store openings. An investigation cited 19 instances of the retail giant paying off local officials, reports The New York Times. The alleged payoffs often related to zoning laws and environmental permits that would have otherwise prevented Walmex’s opening of new stores.

Abercrombie & Fitch has also announced plans to expand its international footprint. The retailer said it will open at least 100 stores in mainland China in the next 10 years. The company will introduce its Hollister brand in China and launch a local e-commerce site there before the end of the year.

Abercrobie & Fitch on Saturday opened its flagship store in a four-story glass building on West Nanjing Road, Jing’an district, Shanghai. Like its other stores around the world, the Shanghai location features greeters, store models, heart-pumping music, classic lighting and the scent of its signature Fierce cologne.

“China will represent the biggest market potential for our brands,” said Craig Brommers, SVP for marketing. “We are entering with strong brand awareness and we feel the excitement is building to the opening of our new flagship store.”

Abercrombie also says it’s bringing a “new” niche to the Chinese market it calls “casual-luxury.”

“Chinese consumers seem to be looking for something a little beyond just blinged-out luxury logos, and we think the laid-back sophistication that A&F offers is timed right,” said Brommers.

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April 21, 2014 Leave a comment
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