Fashion + Virtual + Technology
I received an excellent link about virtual technology and the fashion industry from JeanRicard Broek this evening. It’s called Tech and fashion just off the runway, posted by Candace Lombardi, 12/04/07.
One of the links was all about the meeting at the Institute of Contemporary Art (ICA) in Boston this past Tuesday. The event was hosted by Moda e Technologia.There were some big players there including Linden Labs and MVM.
The talk there was about the fashion industries virtually developing worlds that focus on the themes and lifestyles that they try to develop with their fashion collections and brands.
The hope is that infusing fashion into the virtual worlds will pull in shoppers that otherwise would not even think to venture into the virtual worlds. I respectfully suggest that they focus primarely on the tweens that are already addicted to the various proprietary virtual worlds. The only way you will get the masses to shop in a virtual world on a mass market level is through the Web Browser – get busy developers…..Linden Lab? IBM? MetaPlace? MVM? Free the Avatars for all of us!
Boy oh boy do I agree with the quote from Dennis Valle, director of media interaction at Dolce & Gabbana, who said that “the move to digital is a big jump that will require teaching a whole industry a new vocabulary and explanation of context.”
Hey Dennis – the move to digital was 20 years ago – the move now is to 3D virtual reality - I believe that is what you were referring to. The move to virtual is now rapidly converging from all directions and if you think it’s going to be a big job to teach the industry how would you like to try to change the monolithic educational system to respond to today’s fast changing virtual technology advances?
I loved the question that the audience asked of Louise Guay from MVM, they must have delighted her.
The other article in CNET News titled, ” CAD software is the new black
By Candace Lombardi, 12/07/07
Now this is an area (CAD for textiles & apparel) I definitely have expertise in because I have been researching, teaching, retooling and developing coursework in this area for about 20 years now. In fact, the title of my M.F.A. thesis was “CAD Applications for textiles,” (are you ready?) in 1989!
Actually the article was quite through with mentioning the major CAD players except for the BIG exclusion of OptiTex – the top of the line unparalled 3D product development application and of course SymmetryWorks and ClicDesign plug ins for Adobe. Here is a link to my previous post on Optitex: It’s a Reality: Optitex Enables Total Integration 2D>3D>2D Fashion Product Development
Do you believe this?
Lectra and Gerber are very, very big players but their 3D applications are late comers and are behind the application development and upgrading of OptiTex. Did you see the promotional Gerber 3D virtual images above with the ragged white pixels around the virtual figures? I don’t even believe that one. They both have loads of other fashion/textile/product development related software though.
I don’t get it?
I must say I downloaded and explored the (Lectra) Kaledo 3D Trend application (pictured above) several months ago and for the love of me I could not figure out why someone would want to do 3D virtual trend presentation in a proprietary application (that they pay $$ for) when they could do exactly the same thing and much more (trend presentation and product development) in Second Life (which is free) and actually present it to your clients in a virtual setting similar to the product lifecycle management solution that the Fashion Research Institute is developing with IBM.
The article concludes with the Lectra Americas President David Rode stating that “he’s very interested to see how fashion executives respond to the idea of designing for avatars and extending their visions into the virtual space.” Quite frankly, so am I. Good luck David getting the fashion executives to wrap their 2D minds around that virtual vision, you should journal that research project. You will have your work cut out for you as I am sure some of them are still struggling with the digital transformation that took place 20 years ago. I hear from various industry sources that the need to continually upgrade hardware/software just to keep pace with the rapid advances currently taking place in the industry is not always welcomed or understood…in this country at least. I think you may have more luck with the product lifecycle solution or the 3D virtual Web Browser that will surely come soon…. FREE THE AVATARS!
Thank you JeanRicard.