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FRĒDA SALVADOR Holds Fall 2014 LAUNCH EVENT + POP UP SHOP WITH CRIMSON MIM

August 19, 2014 Leave a comment
   
 FRĒDA SALVADOR      FRĒDA SALVADOR      FRĒDA SALVADOR      FRĒDA SALVADOR      FRĒDA SALVADOR

The Ultimate Guide to Wearing a Chambray Shirt

January 14, 2014 Leave a comment

UPDATE (Feb 27 2013): If you like this article – you should ‘Like’ Confessions of a Product Junkie’s brand new Facebook page to get updates when there are more fashion how to’s and articles like this one.

Chambray and denim shirts have been popular for quite a few seasons now, and for good reason. They are, hands down, one of the easiest trends to wear. They’re also the glue that ties many other spring trends together (as you’ll see in this guide).

Personally, I’m a huge fan of the chambray. Some of my favorites are from J Crew (I have this one), Lauren by RL and Urban Outfitters.

More options…

However, I’m sad to see that many women have avoided purchasing a chambray because they’re just not sure how to wear them. That’s where I come in. Because one of the questions I get asked most often is how to pull off the chambray (or I get asked how to wear other things and the answer is always “with a chambray!”), I decided it was time to put together a guide. So here are my tips for wearing a chambray or denim shirt. Enjoy!

Image on left via See Jane. Image on right is me.

So if you add one thing to your wardrobe this spring, make it a chambray or denim shirt. In fact, make it two – because if you follow these tips for wearing yours, you’ll get so much use out of it that you’ll want to own both.

UPDATE (Feb 27 2013): If you like this article – you should ‘Like’ Confessions of a Product Junkie’s brand new Facebook page to get updates when there are more fashion how to’s and articles like this one.

You might also like:

Dress it up a little

10 of-the-moment styles and how to wear them

10 Ways to Wear Jeans and a T-Shirt
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The Sweet Spot: Why Netflix Matters

July 26, 2013 Leave a comment

Incorporating Artlandia SymmertyWorks/SymmetryMill into an Adobe Pattern Design for Industry Course

September 29, 2012 Leave a comment

The Adobe Pattern Design for Industry class offered by the Fashion Textile Technology program at Buffalo State college has undergone continual revisions and modifications over the years. When I first started teaching it we did not use computers. We made a book of fabric swatches with different surface treatments [pen/paint/dye etc; marbling rubber stamp, stenciling, rubber cement, etc] We also hand drew motifs and developed repeats using tracing paper and the light table and carefully taped together copies before we transferred the repeat design to good paper for painting.

Everything took so long not much was developed for student portfolios in 15 weeks of class that we have. I slowly started transferring time-consuming steps to the computer starting with scanning in the hand drawn motifs so that the hand drawn motif could be developed into a seamless repeat on the computer. The single repeat was printed out and traced on to paper to be hand painted. This handpainted single repeat would then have to be scanned in and color separated – lots of time again.

I thought we could save a lot more time if we scanned in individual handpainted motifs or elements like individual flowers, color separated them in Photoshop and maybe duplicated and arranged a motif and repeat design once they were already separated. This saved lots of time and more student assignments could be completed for this class. At this point the major portion of the class was shifting to Photoshop and Illustrator, we no longer worked on the book of fabric swatches. Students take a fiber design course to develop traditional printing, multi-media or weaving techniques.

Currently the class is focusing primarily on Illustrator because it really speeds things up in a major way. The final files are much smaller and all elements created in this resolution free vector environment can easily be archived and used for other projects, or can be imported into a raster program like Photoshop at any size and resolution.

Having the students working on increasing Illustrator skills also reflects the graphics infusion with surface design trends that are everywhere to be seen in commercial fabrics. A quick review of the fabrics in the SS13 NY and London ready-to-wear designer collections will verify this observation. We do continue to use Photoshop for concept board development to instruct students how to use a variety of special effects and layer masks. We also have a color separation and cleaning and recoloring assignment to instruct students how they would color separate, clean and recolor hand painted artwork.

Students from the fiber design class are encouraged to either scan in or take a digital photograph of their original work so they can learn how to make a seamless repeat and recolor a tonal image [as well as a photograph] in Photoshop. This semester the addition of Artlandia SymmetryMill to expand on this assignment is sure to excite the students. SymmetryMill is the perfect application to develop the current pattern patch work type designs that include multiple different pattern repeats for one fabric using one overall color palette in different proportions for each pattern repeat.

Artlandia SymmetryMill is a stand-alone full function Web Browser application, all you need is an Internet connection.

Another place we make be able to make use of SymmetryMill is in an assignment were we start with a scanned image of a water-color flower, we desaturate it, create a repeat and develop multiple custom colorways for it.

We have also recently incorporated the new Adobe CS6 Pattern Tool into the course assignments. Here is a link to a previous post (Adobe Illustrator CS6: New Pattern Tool Video Tutorials) that has some video tutorials of the new Pattern Tool. During the last 4-5 classes of the semester, students will first be introduced to using Artlandia SymmetryWorks in Illustrator then they will take the Illustrator motifs they have already developed earlier in the class and create SymmetryWorks layouts that will include the original motif and 6 repeat tiles and in repeat swatches that they developed from each motif using Symmetry Works. Artlandia SymmetryWorks has been around for a while. The SymmetryWorks application is continually being upgraded to enable the user to develop more sophisticated and complex vector [and raster] patterning.

The Artlandia SymmetryMill and Artlandia SymmetryWorks applications are excellent additions to the Adobe Surface Design for Industry class. These applications enable students to create an unlimited number of tonal and vector repeats in a very short time. The different symmetries also help students understand the interlocking repeat construction of the repeats. The new SymmetryMill in particular is excellent for an educational setting because students can work right from their Web browsers (see image above), no other application is needed to develop the pattern repeats. Students can work on assignments from anywhere they have an Internet connection.

You may wonder how I learned about Artlandia SymmetryMill. I was recently invited to beta test it and I must say it is totally addictive for anyone that loves to create and develop and endless variety of repeat seamless patterns. You can upload your custom image and very quickly develop repeat patterns from seventeen planar symmetry types.

You can learn about:

SymmetryMill HERE.

SymmetryWorks HERE.

You can keep your patterns private or share them with the community at Pattern Central.

Here is the link to the SymmertyMill patterns I developed while beta testing the product for Artlandia. SymmetryMill has step-by-step tutorials HERE.

SymmetryWorks has excellent easy to follow step-by-step tutorials. Below are some images of the patterns developed from following their tutorials.

Artlandia has even developed a pattern glossary that the students can easily refer to learn about the different pattern terms and categories.

The students at Buffalo State are looking forward to working on Artlandia SymmetryMill[raster] and Artlandia SymmetryWorks [vector] this semester.

I will post again about integrating the Artlandia SynmmetryMill and SymmetryWorks applications in my course after the semester ends.

The full assortment of Artlandia products are HERE.

Virtual Bodyscanner, Virtual Fit/Sizing and Virtual 2D/3D Try-On and Virtual Closet List


Microsoft Kinect Technology is Transforming Bodyscanning and Virtual Fit Capabilities.

Whew –  that is quite a title for this posting and believe me it is not representative of the slew of fashion try on apps out there and not all of them are connected to “fit.” All these apps represent a lot of confusion no doubt caused by that magnificent Kinect-based technology that Microsoft made possible. Before Kinect technology it was either type in your own measurements online to match brand size measurements to user measurements or the currently expanding number of on site body scanners like Me Ality that provide a totally accurate body scan  [far more accurate than what an average user would ever type in]. The scanner service matches and locates brand items that fit the body scan measurements. [Update: If Me-Ality installs 300 bodyscanner brand size matching services in shopping centers across North America as I blogged about in the last post, they will have addressed and resolved a portion of the accurate sizing issue for online retailers. Once your accurate body measurements are in the Me-Ality database, you can shop online for accurate fitting clothing. This will have the effect of significantly reducing returns from online sales. I wonder if the Me-Ality scanner data was uploaded to the [TC]2 mobile Virtual Fashion System if the user could then virtually test various brands of garment fit on themselves in 360 rotation? – see the Smart Phone section on the [TC]2 post]. Kinect based technology has made several 2D try on “flat photo image” applications and 3D [360 degree rotational] accurate sizing and fit applications for the on site retail market and development for home based 3D Kinect fit and sizing services is fast and furious, more are emerging every day.

Kinect technology full 3D bodyscanners have been developed that are capable of providing “highly accurate” full body scans. The key word is “accurate’ the number of depth sensors are directly related to the accuracy and  number of measurements that can be scanned. The number of seconds it takes to scan the 3,6,10 is far less important than the accuracy of the scan and number of measurements the scan [related to the number of 3D depth sensors]. The low cost [$10,000 (portable) or $12,500 in the booth version] TC2 “16 depth sensor” Kinect based bodyscanner machine the KX-16  is overall equal to full body scanners and supports hundreds of measurements with better than 1/4″ accuracy.

You have to know exactly what you are looking for because there is an abundance of smoke and mirrors out there. The listing for bodyscanners and full service providers on this post is not all-inclusive. You will have to do your own research and ask a lot of questions relating to what outcomes you specifically want and compare closely. There will be an International Conference and Exhibition on 3D Body Scanning Technologies in Lugano Switzerland in October, check out the program topics and technical program here. If you are lucky enough to attend, get yourself bodyscanned at several vendors and compare the results.

 Chasing the Holy Grail of Accurate Virtual Bodyscanning & Fit

So far several candidates seem to be currently vying for holy grail development and service providers. First to be mentioned is TC2, who is a provider of direct and indirect technology products and services to industry. [Their mission is to elevate the level of technology, manufacturing systems, and business processes employed in the global soft goods industry through research and development, education, training, and outreach.] Others are Human Solutions, Bodymetrics and DNA Interactif Fashion. Styku is all over the Web announcing that they are definitely chasing the full range of holy grail services but seems to be still in development phase. They are all vying to become the first widely used mass market providers of an entire range of services that includes but is not limited to accurate bodyscanning for fit, & sizing, for product customization and home and/or retail virtual try-on with accurate fit and sizing with the ability to move around in the draped clothing and test tightness of looseness of the fit. Color and styling selections are part of the service as well as locating items from specific brands that the user can try on in the privacy of their home.

Variety of Other Virtual Fit and Virtual Closet Services

Some of the other retail-based Kinect applications enable the user to overlay images of fashion items over a video of them to visually see how the items [dress, handbag, etc.] kind of, sort of look like on the viewer by overlaying a flat 2D photo image.

Not using the Kinect technology is True Fit, one of the more well-known online fit and sizing service. Macy’s and Nordstrom have recently begun using True Fit for certain categories of apparel on their websites. True Fit uses a computer program that relies partly on the clothes already in a person’s closet along with brands’ size specifications. Metail, a virtual fitting room launched by Tesco on Facebook. MyVirtualModel  MVM now markets a weight management simulator in additioin to the My Virtual Model app. One fit application that stands alone in the FitsMe application. It is a shape shifting robot that lets you try clothes online.

TC2 offers low-cost 2D/3D Kinect based body scanning devices for home with the Single Windows Kinect Body Scnner and the TC2 Virtual Fashion System or the V-Dresser [or for Weight Management].

The List

1. Full Bodyscanners [highly detailed or detailed  accuracy]

[note: If you are looking for this technology make sure the measurement extraction goes right to your servers. If there is an online extraction service it should go only to the companies servers and not to the scanner company. If it goes to the scanner companies server, they get a copy of all your data.]

  • TC2 – ImageTwin  Highly detailed accuracy, NX-16 White light and also 16 sensor KX-16 Kinect Technology.
  • Telmat Highly detailed accuracy,White light technology
  • Human Solutions  Highly detailed accuracy, Laser technology
  • Spacevision Cartesia  Highly detailed accuracy[offered by TC2 in US and Europe] Laser technology [Spacevision of Japan is currently the leading scanner in Japan and Korea]
  • Styku  Kinect 4 sensor Kinect technology/detailed accuracy [possibly a proprietary system linked to Tukacad]

2. Full Bodyscanning  Fit, Sizing, Style, and Data Collection  Services

  • Me-Ality Service geared to match consumers to brand fit and styling selection. [Unique Solutions, Gen. II Intellifit Technology] Currently there already are 65 locations across the US [link], funding was awarded in 2011 for 300 new locations All planned locations are here. Video link of retail service here.
  • Alvascan Service geared to retailers for fit. [Gen I Intellifit, TC2, Human Solutions Technology].

3. Holy Grail Chasers:  Full bodyscanning  fit and sizing/virtual try-on retail/home, data collection, and mass customization services.

The companies below are representative of some candidates for possibly offering all these products and/or services either via industry outreach or directly to the retail industry. In some cases many or in other only a few more ingredients are needed to obtain the magical holy grail. The most obvious requirement is current placement at retail level.

  • TC2 offers and is in continual research and development for the latest in 2D/3D technology primarily for the global softgoods industries that incorporate bodyscanning including chasers of Phase II “holy grail” home-based  2D/3D Kinect fit technology. In addition to the KX-16 portable full body scanner TC2 offers [TC]2’s Virtual Fashion System  – it makes lifelike natural pose avatars and can show them with clothing, and can predict sizes or provide custom clothing specifications that are compatible with other systems. Here is a link to a mobile device simulation, [note:if you click on the link give it a few seconds to start]. Clothing can be generated from V-Dresser, Marvelous Designer, OptiTex, Lectra, Maya, etc etc etc.  TC2 also offers the  V-Dresser  3D virtual garment creation system. Leveraging recently released low-cost scanning devices for home use, [TC]² has combined that low-cost power and availability with its Size Selection, Avatar Creation, Virtual Fashion, and Weight Loss Visualization technologies developed over the years for use with high-accuracy 3D full body scans. The result is an extremely high value-low cost solution for retail, at-home, and web-enabled smart phone applications. V-Dresser is the overall highest quality lowest cost system and is compatible with garment content from almost all systems. TC2 maintains a strong link between education and industry. TC2 technology is currently placed in numerous public applications via a range of products/service arrangements.
  • DNA Interactif Fashion [TC2 Image Twin technology] iStyling Service w/ Interactif Mirror video here. Users can use cloud platform to access their personal proportions, personal body measurements and personalized mannequin to buy apparel, accessories, styling advice, health advice and select new hair styles. All purchases automatically appear on all devices. So they can use it always and everywhere. The consumer can even share info, outfits etc with the community. Offerings of full service here. Their site has links to 3 retail placements, go to DNA Homepage  drop down menu, select References and select from one to the 3 lower locations.
  • Human Solutions Retail [Laser technology] offers life-like natural pose avatars and can show them with clothing, and can predict sizes or provide custom clothing specifications that are linked to industrial processes.  The HS system can utilize 3D clothing generated from its product development applications. HS has developed a product called The Virtual Mirror. It connects your products and your customers virtually in real time. In a seamless process chain, bodyscanning is interactively connected with 3D clothing simulation and CAD software.
  • BodyMetrics [Kinect Based PrimeSense Solutions Technology] Bodyscanning for Brand matching for Fit, Style Selection, Sizing. Currently available at several retail locations [video link here] , Kinect based home shopping virtual try-on and fit services currently in development.
  • Styku [Kinect4 sensor Kinect technology]  Currently no real deployments at retail. [Seems to be still in full concept development stage for Fit, Style Selection, Sizing  and Virtual Try-On  retail/home services and perhaps a variety of other products and services are being planned. [Update: Styku was conducting a 3 month manual user measurement input demo test [category #4] for an online e-tailer Billy Blues that was no longer working at the time of my research for this post. Currently it looks like Billy Blues is no longer taking orders but Styku seems to have recently activated a demo page again for a manual user input size matching service [not a bodyscanning brand matching size service] on their site for jeans at Nordstroms. Here is the direct link.  This does not seem to be a service that is available directly from Nordstroms. Nordstrom currently uses the True Fit service listed below]

4.  Online Fit And Sizing Services That Require User Input Data

This category has some sites that are only available through a retailer, while others are Web services open to the public.  Body dimensions estimated via a variety of questionnaire interfaces where user fills out measurements and current brand style, size/fit info and that algorithm data is matched up with style, sizing and fit info available for online brands.

5. Video image, 3DKinect Bodyscanning Virtual Fit Rooms/Robotic Clothes Form

  • UpCload – Free public user site and available for retailers. Users size is estimated via Webcam image and user input measurements.
  • TC2 Single Windows Kinect Body Scanner   Accurate Human Avatars for All Applications Including size selection advice, virtual fashion and weight loss visualization.
  • Fitiquette – Looks like it will be only a service for retail clients. Seems to be still in development stage – does not seem to be in any on site retailer right now only demo video. The video has too much focus on the customer’s hand movements and not enough focus on the actual product.  Hummm. Video link.  Looks like a still in development 3D Kinect based application that is being planned for use in store and at home with online platform that allows users to input clothing sizes, body types, styles, colors and preferred shopping brands to find the best “fit” using a rotating model. Very interesting…
    Startup Spotlight: Q&A With Fitiquette.
  • Sizeseeker Not sure how this will be marketed. The company uses the Xbox Kinect to help users accurately find their clothing size. They are members of the Wharton Venture Initiation Program, all Sizeseeker needs is a photo from the front and side and it will automatically compare your measurements with 100,000 other body scans to estimate size. Wharton Journal link.
  • Fits.me – Only a service for retail clients and a really one-of-a-kind unique one at that. Video link.  Robotic size changing clothes form – responds to typed in measurements. Selected garment sizes are illustrated on robotic shape shifting form that match users typed in measurements.

6. Virtual Closets/ Kinect based 2D Virtual dressing room Virtual Closets

Virtual dressing rooms and virtual closets are “not” fitting room applications.  Virtual-Closet Web Sites Revise Online Fashion Shopping , NY Times.

And finially here is a link to the research link page at [TC]2 and also another link to Cornell University, College of Human Ecology related sites from their 3D body scanner research pages.

Unique Soultions/Me-Ality: Phase I towards Revolutionizing the Way We Shop

Unique Solutions Tanya Shaw, President  [Founder] and CEO of Me-Ality by Unique Solutions

Exciting things are happening at Unique Solutions. Body scanners that aim to ensure the perfect fit have attracted a $30-million investment for Unique Solutions.

Northwater Capital Management Inc.’s Intellectual Property Fund is putting the money into Unique Solutions Design Ltd. The cash infusion will allow Unique Solutions to open more than 300 of its scanning kiosks across North America by the end of 2013.  Tanya Shaw states, “As of June 2012, 500,000 people have been scanned and Me-Ality has over 65 size matching locations that are open in malls across the US.” [article link: Body scanners help shoppers get better fit]

Where will all of those body scanners be located? Click here to see if one will be near you.

Size matching service answers the frustrating question…What is my size?

No more will our shopping experience either in the real world or the on-line world involve totally guessing how that brand will fit you. It is an open secret that there are no consistent sizing standards for clothing brands so it is a total gamble for a prospective buyer especially when they are purchasing online how that particular brand will fit. Vanity sizing is common among brands and some brands use it to give them a psychological ” vanity edge.” [translation: $ales] Instead of “those lying eyes” in retail it is now “Oh those lying brand sizes,” combined with a dose of self-denial from all of us.

Some brands actively manipulate the sizes to appeal to the customers vanity ego as a competitive tool to use against other brands with similar price points, but other brands have honestly been trying to provide as much information as possible to empower their customers to order the best size for their body shape. They realize that the lo$$ percentage due to returns from chaotic and random sizing far outnumbers the additional rate of sales for “vanity sizing.”

The task in the past has been near impossible. Why? Because the culturally diverse US only has one sizing survey “public” database [SizeUSA] in the last 40 years. [see 3D Bodyscanner - Ready to Wear,  Cornell University]

From the [TC]² site about Size USA:

[TC]² conducted a comprehensive sizing survey of the U.S. population, scanning nearly 11,000 individuals in 12 locations across the U.S. The first such survey in over 40 years, SizeUSA provides current measurements on the sizes and shapes of today’s adult consumer.  [NY Times archive article]

Using this vast data base of scanned subjects, [TC]² can provide statistically accurate shape and sizing data analysis for manufacturers, brands, and retailers to improve fit.

SIZE UK using TC2 scanners

 TC2 scanners were used to gather 3D body scans for SIZE_UK_STATISTICS  during 2001 & 2002. During this time approximately 11,000 scans were captured and a total of 1.5 million measurements have been analysed.

Alvanon sizing surveys in China and France:

In 2008 Alvanon released the results of a body scanning survey in China and published those results: A 2008 fashion industry survey: The average US female is 5’4″ at 155 lb?

Alavanon also collaborated with: the Institute Francais du Textile et de l’Habillement (IFTH) to create standard French sizes for the apparel industry. The study, conducted by IFTH in 2006, which included more than 11,500 scans of French citizens in 37 different sites in France, provides powerful insight into how to improve fit for the French body for apparel brands both in France and those seeking to gain a competitive advantage in the market Link to announcement here.

Phase I? What is Phase II?

Now the title of this blog posting is that Me-Ality represents Phase I towards revolutionizing the way we shop. You may be wondering what is phase II?  Really exciting developments are underway right now incorporating Microsoft Kinect based technology to initiate and fast forward development of the Phase II: that includes the development of holy grail home fit services for online shopping. Bodyscanning on the retail site “or at home” and in addition to accurate body size match up to a variety of brands. Once the users body is scanned, the user can then virtually select and try on brands  [to test accurate fit] that are matched up to the bodyscan. Customized clothing or garment patterns can be ordered from in store “or home” using this service. Here is a link to some earlier research in this area from Cornell University College of Human Ecology. More in future posts.

Update: If Me-Ality installs 300 bodyscanner brand size matching services in shopping centers across North America, they will have addressed and resolved a portion of the accurate sizing issue for online retailers. Once your accurate body measurements are in the Me-Ality database, you can shop online for accurate fitting clothing.

About Unique Solutions Ltd.

They develop and commercialize advanced body measurement technologies and maintain the largest database of body measurements that accurately reflects the real size and shape of people. The company’s proprietary technology yields aggregate data and body measurement information that readily translates into better fitting products and services.

Me-Ality [formerly mybestfit]

What is it? Me-Ality is a FREE service that matches body sizing to specific brand sizing measurements that takes less than 10 minutes from Scan to Shopping Guide and makes it easy to find the best fitting clothes for your unique body. Customers are given a shopping list of jeans and apparel that will fit and flatter them. Specific brands and stores in the mall that carry those brands are listed to find their selections. They can also narrow their list to specific style features, or to favorite brands, or the price they want to pay.

Here is a link that will show you the current brands that are working with the Me-Ality service.

Body Scanners

The Intellifit Virtual Fitting Room is a high-accuracy scanner utilizing low emitting radio waves to capture 200,000 points of data on a fully clothed individual in less than 20 seconds. It includes a high-volume transaction server to store a customer’s shopping profile and body measurement information. The data collected can be converted into body measurements for the purpose of size and styling recommendations, product customization as well as health and wellness indicators and progress tracking.

Speciality Software

Online Size and Stylist Recommendation Software

Database Licensing

Unique licenses its customer measurement database for use in body research, and technical design applications. This data could also be licensed in aggregate to apparel brands, or used for marketing to consumers through their affiliate programs through our mybestfit service.

Custom Apparel/Products

The program is available to retailers and apparel and lifestyle manufacturers who sell apparel and lifestyle products through an e-commerce portal; or want to enhance their brick-and-mortar customer experience with the ability to quickly size-match customers to their products. Managed Business Services An all-inclusive scanning service offered to industries which require high volume scanning (measurement collection) during a specified and short period of time. This service is aimed at those who would like the scanner to come to their location as opposed to sending people to an outside location. Consumer Reports Fitness and wellness Comprehensive Measurements.

Links to Unique Solutions News

Alvanon: Innovative, Integrated Fit Solutions for the Apparel Industry

Alavnon uses and links cutting-edge technology to create an innovative transformational process that results in a full service fit and sizing company that offers brands the elusive goal of determining a custom sizing standard for their brand and developing custom forms [that reflect their clientele] and pattern blocks to ensure quality and consistent fit for their product.

Products and Services

 

Listed below are current products and services provided by Alvanon:

AlvaInsight develops fit specifications and grade rules to provide the best fit for the “sweet spot” of your target customer base. Integrated methodology combines technical design expertise, analytical skill, our global body measurement and shape database to redefine particular product specifications and apply anatomically aligned grade rules.

AlvaScan is the first step to improving fit by capturing the exact body specifications of your target market. This customized scanning service utilizes portable and easy-to-use, cutting edge technology to gather relevant data. AlvaScan utilizes safe millimeter wave scanners, to accurately measure a fully clothed body in seconds. These 3D full body scanners (produced by Intellifit Corp, with www.it-fits.info as the link underlying Intellifit Corp) have been employed worldwide and have gathered data for more than 200,000 subjects. This is the most cost-effective method for gathering large amounts of scan data accurately. We have also partnered with various National Size Surveys and have included this data in our measurement databases, giving more breadth and depth to our analysis.

AlvaForm fit mannequins represent the core body standard within a company’s supply chain. The AlvaForm Standard facilitates communication and creates alignment between all parties. The result is improved speed to market and an optimized fit approval process.

AlvaBlock  Customized for you target customer – basic blocks for correct and consistent fit.

AlvaTraining Alvanon has partnered with several training authorities around the world to educate your supply chain on how to effectively implement and measure results for AlvaForm, AlvaBlock and AlvaPhoto systems. They also provide training to your designers, merchandisers, pattern makers, retail store staff on the new fit and how it relates to your customers.

Product Catalog links

Academic Partnership Page

Alvanon’s Latest Creation Your Personal Fit Model

News Articles on Alvanon.

More on Alvanon products and services here on previous blog posting.

Target Australia National Sizing Survey

Target Australia is partnering with Alvanon to body scan about 25,000 people from 4/30/12 to 5/30/12 to get their body measurements down to the exact millimetre. It will be recorded, processed and Target will come up with sizing that best suits the Target Australia population,”

Target managing director Dene Rogers predicts the technology will revolutionise the way we buy and fit clothes. Here is a link to the official Target Australia National Size Survey page describing the body scanning sizing project is here. Scroll down to see two official Target videos demonstrating and explaining the project.

Here is a detailed article on the Target Australia National Size Survey Project titled: Sizing up Australia – is Target’s 3D body scanner the shape of things to come?   by Kate Kennedy, Lecturer, School of Fashion and Textiles at RMIT University.

This article mentions the long desired hope for development of a public domain database to inform both the industry and consumers on Australia’s size and shape. Many people within the Australia textile, clothing and footwear (TCF) industry will no doubt be viewing Target’s body-scanning project with a certain amount of envy.

I believe many people in the US (AAFA) American Apparel & Footwear Association [as well as Target US] will also be viewing Target Australia’s body-scanning project with a certain amount of envy. Development of an expanded SIZEUSA public domain database would be excellent for generic industry, consumers and educational researchers. Perhaps this is something that AAFA as an organization would consider supporting. [SizeUSA was a two-year National Sizing Survey was sponsored by clothing and textile companies, the Army, Navy and several universities. Lead researcher for the study was Dr. Cynthia Istook, a North Carolina State University textiles professor who teamed up with AlvaProducts using TC2 scanners -source] Matching brand specific items to customers is a win for customers who end up with reliable and good fit and retailers who increase sales [especially online] and reduce returns.

Link to article about the SizeUSA research: Changing the Way Apparel Companies Think about Body Shape.

Anyone that would like to submit a guest blog posting on the subject of expanding on the SizeUSA public database research project, please contact me at polvinem@buffalostate.edu

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